For generations, TAG Heuer has been the go-to watch brand for racing car drivers, both professional and amateur.
In 1911 watchmaker and company founder Edouard Heuer patented the
first dashboard chronograph, which was designed to be used in both
automobiles and aircrafts. Three years later Heuer introduced the first
wrist chronograph and in 1916 the brand came out with the “Micrograph,”
the very first stopwatch accurate to 1/100th of a second.
With introductions in 1958 of the Monte Carlo 12-Hour Stopwatch, the Super Autavia full chronograph, the Sebring 60-minute, split-second timer and the Auto Rallye 60-minute stop watch, TAG Heuer was the top choice for auto-racing drivers.
The brand’s racing legacy continued in 1970, when film actor Steve McQueen sported a TAG Heuer Monaco chronograph in the film “LeMans” and became the brand’s global ambassador.
Automaker Ferrari chose TAG Heuer as the official time-keeper of Team
Ferrari in 1971 and legendary racing car drivers Mario Andretti, Niki
Lauda, Carlos Reutemann and Joy Schekter all wore TAG Heuer watches
during their triumphant tours to victory.bekijk meer Zwitserse replica en Cartier
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